What makes innovation initiatives successful?  What makes them fail?  Is “open innovation” such a great idea after all?  What happens when you chase bad ideas? The answers lie in these Jobs-to-be-Done videos.

For the past 25 years, I’ve been passionate about what must be done to make innovation succeed. Here are some of my ideas:

Turning Jobs-to-be-Done Theory into Practice

What You Need to Know About Your Customers

Outcome-Driven Innovation

How to Discover Hidden Segments of Opportunity

Why Your Idea is Worth Nothing