An effective innovation process must produce answers to the following questions:
- Who is the customer?
- What job is the customer trying to get done?
- What are the customer’s desired outcomes?
- Do segments of customers exist that have different unmet outcomes?
- What unmet outcomes exist in each segment?
- How well do competing products address the unmet outcomes?
- What segments and unmet outcomes should we target for growth?
- How should we define our value proposition?
- How should we position our existing and pipeline products?
- What new products must we create?
The qualitative, quantitative, and analytical methods that comprise our Outcome-Driven Innovation® (ODI) process reveal answers to these questions and more.
ODI replaces luck with a predictable process.
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JOBS TO BE DONE: Theory to Practice
by Anthony Ulwick
IDEA BITE PRESS October 25, 2016
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