What is an Effective Innovation Process?

An effective innovation process must produce answers to the following questions:

  1. Who is the customer?
  2. What job is the customer trying to get done?
  3. What are the customer’s desired outcomes?
  4. Do segments of customers exist that have different unmet outcomes?
  5. What unmet outcomes exist in each segment?
  6. How well do competing products address the unmet outcomes?
  7. What segments and unmet outcomes should we target for growth?
  8. How should we define our value proposition?
  9. How should we position our existing and pipeline products?
  10. What new products must we create?

The qualitative, quantitative, and analytical methods that comprise our Outcome-Driven Innovation® (ODI) process reveal answers to these questions and more.

ODI replaces luck with a predictable process.

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JOBS TO BE DONE: Theory to Practice
by Anthony Ulwick
IDEA BITE PRESS October 25, 2016