Jobs-to-be-Done Books

JOBS TO BE DONE: Theory to Practice
by Anthony Ulwick
IDEA BITE PRESS October 25, 2016

What Customers Want by Anthony Ulwick

Articles

• Customer-Driven Innovation (registration required)
  Harvard Business Review, article collection 2008
• The Customer-Centered Innovation Map
  by Lance Bettencourt and Anthony W. Ulwick
  Harvard Business Review, May 2008
• Giving Customers a Fair Hearing
  by Anthony W. Ulwick
  MIT Sloan Management Review, April 2008
• Turn Customer Input into Innovation
  by Anthony W. Ulwick
  Harvard Business Review, 2002

White Papers

• What is Outcome-Driven Innovation?
• Blueprint for Building a Customer-Centric Culture of Innovation
• Outcome-Based Segmentation
• The Role of Ethnographic Research in the Innovation Process
• What is Innovation? (Includes a Glossary of Terms)
• Ideas-First or Needs-First: What Would Edison Say?
• Customer Segmentation is Soured by Milkshake Marketing
• Innovation Track Record Study
• A New Perspective on Strategy
• The Strategic Role of Customer Requirements in Innovation
• Silence the Voice of the Customer
• Retiring the House of Quality
• Turn Outcome-Driven Insights into ActionDownload white papers at Strategyn.com >>