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April 18, 2017
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Recent Posts
Jobs to be Done for the Non Profit Organization
Jobs-to-be-Done.com: A Practical Resource
Jobs-to-be-Done for Government
Jobs Theory: Understanding Financial Desired Outcomes
The Cartoon History of Jobs-to-be-Done
The Key to Innovation Success
Keynote: ISPIM, Toronto 2017 (March 19-22)
3 Unique Characteristics of a Functional Job-to-be-Done
Defining Customer Needs: The Root of the Problem
Why Data Matters: An Argument with Clayton Christensen
The Strategic Function of the Jobs-to-be-Done Needs Framework
The Birth of Jobs to be Done Theory (Spring 2000)
What is an Effective Innovation Process?
Why Ideas Don’t Solve Problems
3 Reasons Why Idea-Driven Innovation Fails
Why do Innovation Projects Fail?
“Jobs to be Done: Theory to Practice” by Anthony Ulwick
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