The folks at JTBDinstitute have created a cartoon history of Jobs to be Done that illustrates the journey – step by step – of how far we have come.  In particular, they highlight three critical tools developed and used by Strategyn over the years:

The three tools are:

• the Opportunity Landscape
• the Jobs-to-be-Done Needs Framework
• the Jobs-to-be-Done Growth Strategy Matrix

Here’s a somewhat more serious view on the history of Jobs-to-be-Done >>

Learn more >>

JOBS TO BE DONE: Theory to Practice
by Anthony Ulwick
IDEA BITE PRESS October 25, 2016