The Cartoon History of Jobs-to-be-Done

The folks at JTBDinstitute have created a cartoon history of Jobs to be Done that illustrates the journey – step by step – of how far we have come.  In particular, they highlight three critical tools developed and used by Strategyn over the years:

Screen Shot 2017-01-25 at 3.01.53 PM

The three tools are:

Here’s a somewhat more serious view on the history of Jobs-to-be-Done >>

Learn more >>

ulwickjtbdbook

JOBS TO BE DONE: Theory to Practice
by Anthony Ulwick
IDEA BITE PRESS October 25, 2016

25years

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